It’s easy to imagine that the only companies who need to keep their premises spotless are those linked to cleanroom processes and who carry a heavy Health & Safety burden.
While juggling all your other weekly tasks and obligations, keeping on top of commercial ‘housework’ can seem a low priority. Especially if visitors to your premises are now rare, thanks to the digital age. A bit of dirt around your site, office and factory is not going to hurt, right?
This suggests you’re not giving enough attention to passive marketing, and the importance of first impressions.
What’s passive marketing?
To survive – and thrive – you’re presumably investing in aggressive sales and marketing activities. ‘Passive’ marketing is the impression you are giving without actually trying! It’s the more low key, everyday things that can either build or undermine your reputation.
The way you answer the phone, staff uniforms and the signage to your premises are all examples. So is the state of your business environment.
Put it this way, a building site or head office that looks neglected, cluttered or dirty is not doing you any favours. It’s sending out the message that you don’t really care, or you have poor control and attention to detail.
A clean-up could send the opposite ‘brand message’. It could show you’re an ambitious, careful and well-organised company.
First impressions and target audiences
Passive marketing is not just important when it comes to customers either. What your premises ‘says about you’ as a company is also significant for prospective staff and suppliers.
To be taken seriously, and earn respect and interest, regular basic clean-ups and having clear windows can matter. People gain first impressions within a few seconds, and a mucky façade can put you on a back foot before first-time visitors step over your threshold.
Think of your existing staff too. Neglecting the appearance of your building – such as fogged and grimy windows – flies in the face of modern HR demands. Ambitious companies show employees that they are caring, empathetic and forward-looking. A rather seedy outlook from your office window is not giving that message!
Going the extra mile to give staff a clean, fresh and pleasant working environment can boost morale, and possibly even reducing work absences.
This is not just due to dust, dirt and other allergens being breathed in by your team. Providing a smart and well-looked after workplace makes staff feel more valued, and they take more pride in their contribution.
What message is your workplace currently sending out, and how can Associated Cleaning Contractors help you to clean-up your passive marketing?